Here are a number of explanations and advice that dive more deeply into some of the topics mentioned in the book. They are organized by the chapter in which they’re referenced.

 

 

 

Chapter 7

An explanation of “possible audience” concepts: demographics, psychographics, and market sizing

Chapters 14 and 24

Focus testing our game’s title, key art, and logo design

Chapter 22

Some instructions for running a stand-up meeting

Chapter 30

Some advice about engaging on social media